2005 Beijing printing service industry market 3

2005 Beijing printing service industry (III)

development direction of Beijing printing industry in 2006

1 Among the 125 printing enterprises newly approved by the publication administration in 2005, only six were foreign-funded enterprises, accounting for 4.8% of the total; The total registered capital of 125 newly approved printing enterprises is 341 million yuan, but the registered capital of foreign-funded enterprises is 146 million yuan, accounting for 42.82% of the total capital. Six enterprises have a total registered capital of 146 million yuan, with an average registered capital of 24 million yuan per foreign-funded enterprise, while the other 119 domestic enterprises have a total registered capital of 195 million yuan. The average family is only 1.639 million. Today's printing industry has long got rid of the past labor-intensive, and turned into the ranks of capital intensive. Without sufficient financial support, the introduction of equipment, technology and talents cannot be realized. There is no way to innovate and develop business endlessly. It is hard to imagine that 1.64 million yuan can make a difference in today's highly competitive Beijing printing market. This is quite different from the huge economic power of foreign-funded enterprises

in 2006, R.R. Donnelly, Qinda, the legendary Nippon II and other projects were officially launched. These foreign or Hong Kong giants will cause an uproar in the printing circle in Beijing. This is bound to squeeze the living space of many small and medium-sized printing plants. Wujing Tianze said that in 2006, Beijing printing will bid farewell to calm, and the industry pattern is likely to be rewritten. At present, the world's largest printing group, R.R. Donnelly company, has established a factory in Yizhuang Economic Development Zone, and it is said that it is planning to introduce 20 most advanced flat sheet multi-color offset presses in a short time, so as to seize a large share of Beijing's printing market in the near future with the ultra-low cost advantage of overwhelming printing productivity and huge printing productivity

2. With the rise of modern logistics

commercial customers have shorter and shorter requirements for the printing cycle. As for the current technical equipment, the operation cycle in the printing and post press fields has basically reached and reached. With the gradual popularization of CTP equipment, the prepress field has also lost more space for speed improvement. Logistics level has gradually become an important factor affecting the trend of orders. As far as the current printing enterprises are concerned, the general concept of logistics is very narrow. Ten motorcycles take tablets and two vans deliver goods can not be called logistics. The concept of modern logistics is very broad. Including the transmission of document information, the transmission of printed matter, distribution and so on. With the rise of printing industry belt mode and Printing City, logistics will be paid more attention by people

3. The nature of printing communication will be valued again

What does printing belong to? In the past, it was classified as industry and light industry by policy. Now, with the change of the market, people generally believe that printing is a service industry. But from the essence of printing, printing should be the same as language, radio and television, and information dissemination. As a veteran in the media field, printing will increasingly reflect the significance of communication in the future. What do printing enterprises provide for customers? Is it printed matter or printing service? Such statements are and one-sided. Customers will not print for printing and advertise for advertising. Printing enterprises return to the nature of media. What they produce is not printed matter, but printing services. Instead, they help customers achieve the purpose of conveying information through printing. This change in concept will make the future of the printing industry suddenly bright. At the same time, the emergence of concepts such as digital printing, online printing and on-demand printing also provides more impetus for printing to return to the nature of communication

4. Beijing printing gold industrial belt

among the 125 printing production enterprises in Beijing newly approved by the state publishing administration in 2005, Daxing 22, accounting for 17.6%; 20 in Tongzhou, accounting for 16%; 17 in Chaoyang, accounting for 13.6%; There are 13 in Shunyi, accounting for 10.4%. There are 18 county-level administrative units in Beijing. Chaoyang, Shunyi, Daxing and TongZhou districts account for more than half of the new printing enterprises in the city. It is not a coincidence that among the 48 Enterprises in the city that moved in this year, these four regions have 25 new enterprises, accounting for more than half. In the national "Eleventh Five Year Plan", the signals of the two sensors in the southeast of Beijing will be processed by the data collection card (A/D) and then transmitted to the computer area, which will be developed as the gold industry of printing and packaging. This mainly includes four administrative regions: Chaoyang, Shunyi, Tongzhou and Daxing; Surrounding areas linked by Beijing's Fifth Ring Road and the upcoming sixth ring road. The formation of the gold industrial belt will facilitate the industrial integration of printing enterprises to the greatest extent. At the same time, there will be no interference of printing production to the urban environment. The main concentration mode of gold industrial belt is various industrial parks: such as Tianzhu in Chaoyang District; Houshayu in Shunyi; Songzhuang, Ciqu and Yongle areas in Tongzhou District; Yizhuang, Jiugong, Xihongmen, etc. in Daxing

due to the approaching of the 2008 Olympic Games, it is difficult for printing enterprises in the urban area to meet the increasing urban living expenses (including necessary expenses for site, transportation, water and electricity, manpower and other operations) by relying on the existing scale. At the same time, various restrictions on Printing plants in the urban area will also increase day by day. Before the 2008 Olympic Games, find a good place for enterprises to live and fully run in with the new environment. Therefore, its technical equipment is very advanced and successfully realize the income, which will be the problem that the person in charge of printing production enterprises in each urban area will think about. 2006 will be the best time to realize this strategy. The printing and packaging gold industrial belt in the southeast of Beijing will also carry more hopes of Beijing printing in this year

5. With the formation of the gold industrial belt, the model of the printing city will be widely recognized by the public in the industry. The emergence of printing city can maximize the production quality and efficiency of enterprises in the park, realize the mutual cooperation of enterprises in the park, realize the double integration of production resources and market resources, outsource the problems of human management and logistics that printing enterprises are not good at to service providers, achieve the specialization of each step, and enterprises can also have more convenient access to information services and credit resources. The purpose of all this is to effectively reduce the operating cost of enterprises, improve the profit space, and enhance the comprehensive market competitiveness of enterprises

now, there has been a printing city project in Beijing. The ideal success of the printing city will largely depend on the logistics level of the city. This is not just a problem that can be solved by taking and delivering goods, from information channels to extensive incoming materials, safe storage and timely distribution of raw materials and production materials, to the transportation of semi-finished products, to the transportation, distribution and distribution of finished products Storage and other service levels will be the passing standard of the printing city in a strict sense

on this basis, it will be a difficult problem for investors and service providers in the printing city to think more about how to persuade the bosses of major printing factories in Beijing to approve this idea