Consumption upgrading domestic water-based furnitu

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Consumption upgrading the domestic water-based furniture paint market accounts for less than 10%

furniture enterprises in the era of major reshuffle are facing the new consumption upgrading wave, the tightening of national environmental protection policies and other environmental constraints, and now the furniture industry has already been covered with gunsmoke

in the survey on the current situation of coating application in Chinese furniture enterprises launched in August 2017, the data showed that 63% of furniture enterprises believed that fierce market competition was the greatest difficulty faced by enterprises. In order to meet the purchase intention of consumers, nearly 2/3 of the interviewed large and medium-sized furniture enterprises had transferred more than 50% of their production business to the medium and high-end furniture market

upgrading to the medium and high-end furniture market means that furniture enterprises should upgrade to international original design in terms of design, upgrade to rare and high-end wood in terms of material selection, and transform to two-component water-based coating with higher performance and high environmental protection in terms of coating

new business opportunities for the furniture industry

just as chenbaoguang, vice president of the China Furniture Industry Association, said: "when the dual pressures of consumption upgrading and environmental protection policies come, the transformation of Chinese furniture enterprises is imminent and has to be launched. However, just the relocation of production lines cannot solve the problem of enterprise development."

according to the survey on coating application status of Chinese furniture enterprises, 2/3 large and medium-sized furniture enterprises have shifted their focus to the medium and high-end market to obtain greater market space

in the fierce market competition, the market share of middle and low-end furniture is shrinking, and furniture enterprises must transform to the middle and high-end market. This is a systematic project, including management, product image, environmental protection standards, etc., which are higher than the middle and low-end market

this has also brought new business opportunities for furniture enterprises. Some leading furniture enterprises have switched to environmentally friendly materials to create high-quality brand image and quickly seize market opportunities

the survey shows that more than 80% of the furniture manufacturers surveyed have started to use more environmentally friendly high-quality raw and auxiliary materials

new environmental protection regulations for enterprise consumption upgrading

in the upgrading of environmental protection materials, due to the particularity of the appearance and structure of solid wood furniture, there are higher requirements for the coating process, so new environmental protection coatings with high performance and high quality are required. At present, according to the survey, 95% of the surveyed enterprises have used environmental friendly coatings, of which the proportion of using environmental friendly coatings has reached more than 75%

among them, the two-component water-based paint that takes into account environmental protection and performance has been widely used by a number of leading furniture enterprises in China and recognized by consumers. Among the environmental protection coatings used by the interviewed furniture enterprises, the proportion of two-component water-based paint is the highest, and 42% of the enterprises regard the two-component water-based paint as the first choice for the environmental protection coating technology of medium and high-end solid wood furniture

low odor, high hardness, scratch resistance, yellowing resistance, stain resistance and high fullness are the main reasons why furniture enterprises choose two-component water-based paint. Especially for solid wood furniture, due to the particularity of its appearance design and material selection, it has higher requirements for the coating process, especially the new environmental protection coatings with high performance such as two-component water-based paint. In actual sales, as consumers are generally willing to pay for products with better appearance and performance, furniture enterprises will also tend to popularize the advantages of high-performance environmental friendly coatings in quality, performance and appearance to consumers

in addition, the survey report also shows that: it is expected that the use proportion of environmental friendly coatings will further increase in the next few years. Nearly 3/4 of the surveyed enterprises have made it clear that they will further increase the use proportion of environmental friendly coatings. Among them, they tend to choose two-component water-based paints

domestic water-based furniture paint market still accounts for less than 10%

at present, the application of water-based paint in developed markets such as Europe and the United States has been relatively mature. However, the overall domestic furniture industry water-based furniture paint market still accounts for less than 10%

in the interview, luweiguo, vice president of Greater China of costron coatings, adhesives and special chemicals business department, said: "through the joint efforts of the entire industrial chain, some leading domestic furniture enterprises have actively transformed, and adjusted the proportion of medium and high-end products by upgrading the use of high-performance two-component water-based coating, so as to enhance the competitiveness of brand products in the market."

this is mainly due to the nature of the course itself.

he also added that it is expected that the growth rate of waterborne furniture coatings in the Chinese market will be higher than 20% from 2015 to 2020. For this reason, as the world's leading manufacturer of high-tech polymer materials and an inventor of polyurethane technology, kostron hopes to help China's furniture industry break through the boundaries of innovation and sustainable development, and help local enterprises grasp new opportunities for industry development

at present, covestro, together with its partners, has helped many leading domestic furniture brands achieve water-based projects

experts in the water-based coating industry generally believe that there is a great difference between the traditional oil-based coating (p=99%), especially the difficulty in ensuring the coating effect. Huayun wood successfully completed the water transfer project in 2016 with the technical support of Clivia and kesichuang teams. The selection of high-performance waterborne polyurethane coating technology is in line with Huayun's brand positioning, and better caters to consumers' demands for environmental protection and healthy life

costron's high-performance two-component waterborne polyurethane coating solution has greatly improved the coating effect and performance of furniture surfaces, helping furniture manufacturers stand out in the fierce market competition

children's furniture makes great efforts in high-performance environmental protection water-based coating

it is worth noting that in the process of furniture enterprises promoting high-performance environmental protection water-based coating, the category of children's furniture makes great efforts

with the comprehensive liberalization of the second child policy, the domestic furniture market for young people and children has ushered in a new round of opportunities for vigorous development. When choosing children's furniture, more and more parents realize that paint has greatly affected the environmental protection and safety of children's furniture. Children's furniture enterprises that are sensitive to the market have taken the lead in using water-based coatings in a high proportion to create a healthy and safe brand image

for example, Douding manor, a well-known high-end youth furniture brand, is the first batch of furniture enterprises in China to try water-based coating. Since 2012, through the application of high-performance two-component waterborne polyurethane wood paint in cooperation with covestro and tuba, it has made innovations in waterborne coating and surface design, and occupied a favorable position in the market competition

this is the worst time and the best time. There are no bad industries, only bad enterprises

when the industry reaches the historical turning point of transformation and upgrading, it is the biggest breakthrough for furniture enterprises to comply with the needs of the consumer market and respond to the implementation of national environmental protection policies

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